They say a picture is worth a thousand words. Sure—that sounds fair, right? And we do love a good picture, as evidenced by the gorgeous shots you can see all across the OV website.

Still, we thought you might want to know a bit more about what Oleum Vera stands for, what we do, and why we do it—and so we settled to write this blog post. We hope it answers your most burning questions, but if it doesn’t, feel free to ask in the comments!

Oleum Vera was born out of the idea that people shouldn’t have to put things on their skin that they wouldn’t trust enough to put in their mouth. Sounds simple? It is. That’s why we liked it. 

In an era where mainstream beauty products are manufactured using more chemicals than ever (check out this post by Dr. Axe for more on that), a re-centering of natural self-care seemed like it was in order. And while other companies were already doing some cool stuff in that vein, we felt something was missing: a way for people like us—people who like plants, the Earth, and being able to pronounce the names of ingredients—to start from scratch, with just the pure, unprocessed goodness Nature has to offer, and build a new kind of whole-body care routine for themselves.

And that’s when we knew we had to make Oleum Vera happen: this was something we hadn’t seen anywhere else. While essential oils and plant-based butters have been used for millennia for their innumerable health benefits, these beautiful ingredients still remain tragically underused.

Look, we get it: it’s tempting to bully your skin and hair into submission using harsh chemicals and products advertised as miracle solutions to end all imperfections. We’ve done it—time and time again. But one day, we got tired. Tired of the lack of durable results, and tired of throwing money at companies that don’t care about us, or the environment.

With Oleum Vera, we hope to offer an alternative to these companies and their products. We think it feels (and looks!) better to be kind to your body and the planet. And that’s why we want to empower humans to reclaim their body-care routine in a way that simply feels right.

So that’s—in a nutshell—why Oleum Vera came to be. In the coming weeks, we’ll share more about our values, the ingredients we bring you and why we choose them. In the meantime, we hope you’ll ask us questions, too (we love questions). You can do that in the comments on this blog post, or on Facebook, Instagram or Pinterest. And check back in—we’ll be posting again soon.


P.S.: Have you made an OV account yet? If not, we recommend you do: every subscription comes with 30 free natural body care recipes to get you started, and it’s definitely the best way to stay on top of OV news and special offers.